A beautiful town that although centuries old is in excellent shape.
Very relaxed too compared to hectic Amsterdam.
The purpose of the visit was to have a meeting with a publisher based in Antwerp.
Voetnoot Publishers.
To discuss the plan to publish a new book with the sequences.
Conceptual photography made from 1971 to 1985 and now in most collections of major museums worldwide.
The publishers, Henrik Barents and Anneke Pijnappel, are long time friends.
Which is very important to publish a book successfully.
There is loyalty, mutual trust and shared belief and passion.
The truth is, anybody can publish a book.
But to publish a very good book, passion, expertise and love is needed.
Those ingredients are now richly available and the schedule is that the new book with sequences will hit the bookshops in December 2009.
Many steps need to be taken but all of the crew are very experienced persons.
Besides, strategies discovered and developed performing the project “The most beautiful people in the world” are applied.
Mainly this strategy is for the producers to be completely focused on the result by not working towards that goal, but to have the result come to the producers.
This may sound puzzling and erratic but that is because it is for many a rather unfamiliar concept.
Once this theory is deeply understood one will understand how much sense it makes.
Not only will it result in a successful and beautiful product, but most importantly the way to the result is beautiful and interesting.
Fervent and loyal blog readers interested in this matter may wish an example by which the theory is more clearly illustrated?
All right, we are at your service.
Usually, when a photo book is published, a link is made with a museum of high reputation.
To have the publication of the photo book coincide with a show in a museum.
If one wants this to happen, one must approach a museum and negotiate a deal.
This is always a complicated matter.
Because the museum for many aspects becomes in control.
Like the date when the photo book can be published.
That is decided by when the museum has exhibition space available.
Usually a museum plans two years ahead.
Hence, a new sequence book could be published not sooner than 2011 if it wants to be linked with a show in a museum.
Modern as we are in our strategy, we say: forget about the museum.
We say, NOW is the momentum to produce and publish the book and that is what we focus on and that is what we do.
It wants to come to us NOW and not in two years time.
Hence, in December 2009 there is a sequences book.
Still, an exhibition in a museum is possible.
But it will be the management of the museum that will have to come and ask.
We are not running after them, but it will be them running after us.
If they feel too good for this, fine with us.
The book with sequences will be there nevertheless and will reach the people even without a museum show.
Meanwhile we are relaxed and follow our own road.
Focus on the goal and make it possible for it to approach and reach us.
And this in a most pleasant and beautiful way.
Many fervent and loyal blog readers may be interested to obtain a copy of this new book with sequences.
Former publications with sequences are all sold out.
And this new one will probably see this happen soon also.
A way is being created to pre-purchase the new book with sequences.
To transfer the purchase price soon to be one of the first to be guaranteed to receive a copy in December 2009.
As soon as this option is open, a message of information will be published on this blog.
Therefore, remain stand-by.
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To see sequences, go to:http://www.szulc.info/gallery/sequences/
To learn more about the publishing house “Voetnoot publishers”, click on:
http://www.voetnoot-publishers.nl/
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