Wednesday, May 6, 2009

Show the show.

When a photo book is published, usually different activities are organized.
To try to get attention for the publication.
From the people and the media.

One of the possible activities is to have a nice exhibition.
Where a selection of the images in the photo book are put on the walls.

And this will happen for the photo book “Sequences: the ultimate selection”.
In Galerie Baudelaire in Antwerp, Belgium a show will be organized of sequences that have never been published or exhibited before.

Of course an exhibition has an opening.
Invitations are send around and people come together in the exhibition space at a certain day and time.
There are drinks and snacks and often an important person or an expert gives a speech.
Always explaining what a wonderful and great art the new show is offering.

When pioneering is the nature, this kind of traditional opening of an exhibition is considered as an old fashioned, boring and unexciting event.

Why not make it a fascinating and interesting event instead?
A happening many people will be interested in?
And a coming together of people that makes more sense than just alcoholic socialising to chat with each other hardly paying any attention to the works on the wall?

Therefore a plan has been developed to make the opening of the exhibition of “Sequences: the ultimate selection” an extraordinary event.
A happening even fervent and loyal blog readers can directly participate in!

The opening will be a conversation of the exhibiting artist with a well-known poet, writer and artist.
They will talk about the medium of photography and the landscape it is in.
This conversation will be transmitted live on the Internet for everybody to see.
Video cameras will tape the conversation and the image and sound appear instantly on several websites that are linked to the event.
Meanwhile people anywhere in the world can participate in the conversation by calling with SKYPE.
On a monitor in the exhibition space the image of the person will appear and the voice can be heard.

It will be an event of about an hour.
And probably the most interesting aspect is that the opening is happening largely virtual.
Eventually the claim will be that thousands and thousands of people participated in the opening of the exhibition but most of them from behind a computer somewhere in the world.

This way of doing an opening has two important aspects.
The first is that the opening is made completely open and transparent.
Because the event is live on the Internet making it is as open as open can be.
Second important aspect is that this opening of an exhibition is completely different from any other opening.
Therefore it will attract much more attention.
From the media as well.

These days we live in a time that it is vital to show a profile and this as wide and large as possible.
The trick is to come up with an original idea that also stands out because of its quality and originality.

The opening is on November 29.
You are invited.



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1 comment:

Dawn Pier said...

Wooo hooo!!! Cannot wait! This is a wonderful idea. Will the work be posted somewhere on the internet as well so we can discuss specific pieces? Or will the discussion center around a more generalized idea related to the work?

Bravo Michel. Excellent idea and an economic (and one could say more GREEN) solution for my desire to be there in person. None of that airplane jet fuel will be burnt on my behalf! ha ha!