Fervent and loyal blog readers may have noticed a rather drastic change that has been made to the postings.
In the past every posting was having a Google advertisement.
An ad trying to have the fervent and loyal blog reader click on it to be diverted to the website of the company trying to sell a product or even an ideology.
The way this works is that after a blog publisher signs up for this service, called Google Ad, the Google computer scans the blogtext and looks for advertisements of their clients that have somehow to do with the subject or the contents of the blog.
Next, each time a blog reader clicks on the announcement, the advertiser pays an amount that is shared between Google and the blogpublisher.
There are certain aspects to this way of making money with a blog.
And some of those aspects, after the initial test period, are responsible for eliminating the Google Ad on this blog.
One aspect is that the blog publisher has no control what kind of announcements Google decides to put on the blog.
It occurred repeatedly that an announcement was added to a posting that was not in line at all or even opposite to the philosophy and convictions of this blog publisher.
A second aspect is that this system of a Google computer scanning text for keywords to find matching announcements, may tempt the blog publisher to write in a money making way.
To write about subjects who lures many visitors and popular advertisements on which many people will click.
A third aspect is that it has been learned that there are blogs where visitors willingly click on the advertisements while they are not interested in the product of the company at all, simply to have the blog publisher make money.
The blog publisher doesn’t openly suggest this way of helping but does mention it and is not opposing it.
Being involved as a blog publisher and accepting Google Ad easily creates a situation of hypocrisy and insincerity.
Some blog publishers have managed to create a considerable monthly income through Google Ads on their blogs.
In order to safeguard that income nothing controversial will be published ever.
The blog readers and their clicks on the announcements are needed.
That is also the reason that the blog publisher portrays him or herself in a most sympathetic way like an ideal son in law or a best friend.
While in reality the person can be totally different.
On that kind of blogs uncensored comments are not allowed: only comments favourable to the blog publisher are filtered out and published helping to create the illusion.
This blog has different principles.
First of all, it is not important for this blog how many people read it.
And secondly, it is not important if it makes money or not.
This makes it possible to share, exclusively on a basis of honesty and sincerity, postings and comments.
Any subject is presented on this blog.
Any opinion is expressed.
And fervent and loyal blog readers have the opportunity to publish their opinions uncensored as long as it is not anonymously.
We have celebrated the publication of the 200th posting recently.
And with this we also celebrate being honest and not corrupt.
This is why the Google advertisement has been eliminated from the blog.
Our party takes place in a clean home.